Dianne Worrall, Way2Go Adventures
Way2Go Adventures is a family owned outdoor activity
provider in the Forest of Dean and Wye Valley.
Started by mother and son team, Dianne Worrall and
Wayne Morgan in 2010, Way2Go Adventures run trips and activities across Gloucestershire,
Herefordshire and South Wales.
Dianne has accessed a range of business support and training offered by Fastershire, FasterBusiness programme.
Why did you start Way2Go Adventures?
I’d been working as a bookkeeper for a number of years
and I was starting to think about the future and a change of direction. Around
the same time, my son Wayne, who had been
working as outdoor recreation instructor for some large companies and had a
great deal of experience was considering breaking away and starting his own
We both share a love of the outdoors and we both brought
different elements to the table, Wanye with his knowledge of the industry and
skill as an instructor and with my knowledge of running a business and
bookkeeping, it seemed obvious to go into business together.
What FasterBusiness support have you accessed?
I first began attending the FasterWomen training back in
2015 - these sessions were superb.
FasterWomen training provide practical, hands-on training
sessions aimed at helping women in business and were ideal for me. I learnt a
huge amount and because they’re practical, at the end of each session you leave
with something tangible, like a new social media platform and posting plan. The
small groups meant we had lots of individual support from the instructor.
What have you gained from the FasterBusiness
It’s helped a great deal. I’ve received training about
online marketing, cloud accounting, social media strategy. We developed an
email marketing campaign and started using mailchimp following one of the
FasterWomen workshops. I’ve also had a one-to-one Business Review with
Sometimes it can feel like there aren’t enough hours in
the day - maintaining a website, writing blogs and creating content for what
seems like an ever increasing number social media platforms on top of actually
running a business. But the support offered through Fastershire allows SMEs
like us to regularly tap into expert knowledge, to keep informed about new
developments and then decide what will work best for us and importantly, how
best to use it. This support has certainly improved my digital skills and
increased my knowledge and confidence.
What does the future hold for you and Way2Go
I’ve recently qualified as a yoga teacher and I now run
yoga classes, as well as Stand Up Paddleboard (SUP) Yoga and SUPfit instructor.
We’re looking to expand this side of the business and
create a separate brand where I’ll take more of an active role in the delivery.
I’m currently building a new website separate from Way2Go Adventure using the
knowledge I gained after attending the FasterWomen two day Wordpress
You can find more about Dianne’s business at www.way2goadventures.co.uk.
For more information about the training and support provided by
FasterBusiness, please click here.