Jane Corner, Campden Yurts - Realising a glamping dream
Realising a glamping dream
“With my business launching in July of this year, Faster
Women couldn’t have come at a better time for me. The style of the workshops is
brilliant and it was great to be in a room with a teacher who not only knows
their stuff, but is ‘one of us’ too and understands the challenges that women
in business face.”
Jane Corner is realising her dream. As a mum with two
young children and a five-acre smallholding, Jane has been playing host to
visiting family from abroad for years, all of whom have loved to stay in her
quiet spot near Chipping Campden in Gloucestershire. But from July of this
year, Jane will be opening her beautiful piece of the Cotswold countryside to
more than just visiting family when she launches her glamping business, Campden
Yurts.
Facing social media fears
Jane knew that her audience for her new business wasn’t
going to be locals but that she would need to have a reach far and wide to make
it viable, so she knew that social media was going to be critical to her
success.
Although she was tentatively using Facebook personally,
she felt her knowledge of social media for business purposes was inadequate,
and began to look for college courses to attend. Generally speaking these were
either too expensive or on at the wrong times to suit family life, so the
Faster Women courses provided a brilliant solution.
Jane attended a series of Twitter, Facebook and Social
Media Strategy workshops through Faster Women earlier this year. She’s now
using Twitter and Facebook with great success to promote her business and is
looking to take bookings for when the site opens in July.
Jane said: “Before, when I sat down at my computer it was
with abject terror, but having attended the Faster Women sessions I now really
enjoy it! The Strategy course helped me identify which platforms would work
best for me, who my ‘market’ is – who I am talking to, and how to reach them
with tweets and posts that would interest them.
These courses have also been a fantastic networking opportunity for me,
a chance to share what I do and to learn from the experiences and wisdom of
other women. It is great to make contacts who can help me fulfil my business
goals, and also make friends along the way.”
To find out more about Campden Yurts: www.campdenyurts.co.uk.